Digital Ad Revenues

Tackling The Publisher Revenue Stack for Native Advertising.

Digital Ad Revenues, Native ads, Publisher solutions / By

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Outbrain and Times $100M Deal Great for the Native Ad Industry?

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Time Inc., the ultra-premium online publisher for little known brands such as Time Magazine, People and Sports Illustrated, announced November 18th that they are going to exclusively monetize their content discovery business to Outbrain.  The deal, reported to be worth $100M in ad revenues for Time Inc. over several years, has been met by most …

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New IAB Report Shines Positive Light on the Native Advertising Industry

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Amid the buzz and hype surrounding the native advertising industry, a helpful piece was released last week by BI Intelligence and the IAB providing more specific data on the spends and growth trends for this fast growing space. In summary, the three core advertising spend areas; social native, display-style native, and sponsored content, are all …

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