Native advertising is providing online publishers with premium monetization strategies, and the opportunities continue to grow. In fact, recent studies show native advertising shows no signs of abating and could reach north of $20 billion by 2018 (up from roughly $8 billion this year). So with the fresh round of opportunities comes a real [...]
Time Inc., the ultra-premium online publisher for little known brands such as Time Magazine, People and Sports Illustrated, announced November 18th that they are going to exclusively monetize their content discovery business to Outbrain. The deal, reported to be worth $100M in ad revenues for Time Inc. over several years, has been met by most [...]
Amid the buzz and hype surrounding the native advertising industry, a helpful piece was released last week by BI Intelligence and the IAB providing more specific data on the spends and growth trends for this fast growing space. In summary, the three core advertising spend areas; social native, display-style native, and sponsored content, are all [...]
In this inaugural post for the Real Content Network, I found it relevant to pay praise to the sturdy ad banner - the default ad unit that has powered (and failed) thousands of startups, and still serves today as the engine behind most brand and performance online campaigns. Last year in Canada, out of the [...]
