December 2014

Big Advertisers Bullish on Native in 2015, But Concerned About Ability to Spend.

Native ads / By

A recent article in Ad Age said that some of America\’s largest advertisers are getting ready to spend big – an estimated $4.3Billion in 2015, on Native Ads, a 34% burst from 2014\’s spend. This fresh allocation raises some concerns when taken in context of  traditional display publishers.  Native purists see content as a high …

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Outbrain and Times $100M Deal Great for the Native Ad Industry?

Leave a Comment / Digital Ad Revenues, Native ads, Uncategorized / By

Time Inc., the ultra-premium online publisher for little known brands such as Time Magazine, People and Sports Illustrated, announced November 18th that they are going to exclusively monetize their content discovery business to Outbrain.  The deal, reported to be worth $100M in ad revenues for Time Inc. over several years, has been met by most …

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