Native Ad Infographic For Australia Delivers Some Real Marketer Insights.

It\’s great to see some marketing minds delivering real data on the Native Ad Industry as demonstrated in this recent infographic developed by Mindshare for the Australian market.  Given Australia\’s size and sophistication, I felt this mirrored many of the same sentiments that we\’re seeing in Canada.

Going beyond \”what\” and \”how\”, this study spoke to over 1500 actual people to understand their perceptions of native ads on various platforms.

The results are generally positive and points again to the core principal that when advertisers deliver relevant and transparent messages, that the ads themselves are well received.