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1 12, 2014

Outbrain and Times $100M Deal Great for the Native Ad Industry?

By | 2016-11-22T09:23:34+00:00 December 1st, 2014|Digital Ad Revenues, Native ads, Uncategorized|Comments Off on Outbrain and Times $100M Deal Great for the Native Ad Industry?

Time Inc., the ultra-premium online publisher for little known brands such as Time Magazine, People and Sports Illustrated, announced November 18th that they are going to exclusively monetize their content discovery business to Outbrain.  The deal, reported to be worth $100M in ad revenues for Time Inc. over several years, has been met by most [...]

24 11, 2014

Native Ad Infographic For Australia Delivers Some Real Marketer Insights.

By | 2016-11-22T09:23:34+00:00 November 24th, 2014|Uncategorized|Comments Off on Native Ad Infographic For Australia Delivers Some Real Marketer Insights.

It's great to see some marketing minds delivering real data on the Native Ad Industry as demonstrated in this recent infographic developed by Mindshare for the Australian market.  Given Australia's size and sophistication, I felt this mirrored many of the same sentiments that we're seeing in Canada. Going beyond "what" and "how", this study spoke [...]